B.C. funding supports new 2SLGBTQIA+ tourism initiative in the Okanagan
Global News
Destination BC made a major funding announcement today (Monday) that will support a new initiative in the Thompson Okanagan region.
National tourism week kicked off on Monday with a $6 million tourism investment.
The funding is through Destination British Columbia’s Cooperative Marketing Partnerships program to support destination and activity-specific tourism initiatives across the province.
“The program helps partners drive consumer demand and increase tourism revenues in communities throughout the province by investing in seasons and areas where capacity exists, leveraging a variety of funding sources to maximize impact, and creating deep collaboration within the industry,” read the Destination British Columbia news release.
“A made-in-BC approach that has continued to be a competitive advantage on the global stage.”
According to Destination BC, this year’s program was expanded through additional Provincial one-time funding and will support 70 initiatives for key tourism activity sectors and community consortiums.
“Consortiums help visitors better understand the diverse areas of the province, the unique experiences available within them, and the numerous ways to travel among them, while increasing visitation and room night revenue in shoulder seasons,” continued the release.
One of the recipients is a new local initiative called ‘Traveling Out in the Thompson Okanagan’ which focuses on inclusive tourism efforts.
The initiative is being led by Tourism Kelowna in partnership with Travel Penticton, Destination Osoyoos, Tourism Vernon, and Tourism Kamloops.