Author of "very demure, very mindful" catchphrase seeks federal trademark
CBSN
"Very demure, very mindful" has become the latest vocabulary defining the internet's summer. And TikTok content creator Jools Lebron is working to trademark uses of her now-viral words.
Lebron filed to trademark "very demure very mindful" for various entertainment and advertising services, including the promotion of beauty products, last week with the U.S. Patent and Trademark Office. Two filings dated Thursday are under her legal name, a representative for Lebron confirmed to The Associated Press.
Social media's love for "very demure" content started in early August, when Lebron took to TikTok to describe the hair and makeup she was wearing to work. Her delivery took off and she kept going, with "mindful" and "cutesy" flooding the internet as scores of fans, including big name celebrities, shared their own playful takes to describe just about any detail of day-to-day life.
Run 3 Space | Play Space Running Game
Traffic Jam 3D | Online Racing Game
Duck Hunt | Play Old Classic Game
The American economy ended 2024 on a solid note with consumer spending continuing to drive growth.
A Texas man released from prison under President Donald Trump's sweeping pardons over the Jan. 6 attack on the U.S. Capitol is wanted by authorities on a 2016 charge of soliciting a minor online, prosecutors say.
An American Airlines jet with 60 passengers and four crew members aboard collided with an Army helicopter Wednesday night while coming in for a landing at Ronald Reagan National Airport near Washington. The Black Hawk helicopter was carrying a crew of three. Officials said early Thursday that everyone on board both aircraft is believed dead, which would make it the deadliest U.S. air crash in nearly a quarter century.
Top figure skaters from the United States and Russia were on board the American Airlines flight that crashed late Wednesday night into the Potomac River in Washington, D.C., after colliding with a military helicopter.
The FireAid benefit concert, the one-night-only event that will bring together 27 musicians, will take place Thursday to help fund efforts to rebuild communities impacted by the Los Angeles wildfires.
The mystery of what happened to a U.S. woman who was tried in three killings before disappearing from a Mexican prison more than 50 years ago is about to be solved.
A former U.S. Postal Service worker admitted to stealing over $100,000 worth of sports memorabilia when he worked as a mail sorting clerk, federal prosecutors said Wednesday.
At least one aircraft crashed Wednesday evening over the Potomac River near Ronald Reagan International Airport outside Washington, D.C., officials said, grounding all flights at the airport.
Abortion opponents praised Robert F. Kennedy Jr. on Wednesday, after he vowed at a Senate hearing to implement "whatever" position President Trump takes on regulating abortion pills, if confirmed as the next secretary of health and human services.
President Trump on Wednesday announced he's signing an executive order instructing the Pentagon and Department of Homeland Security to prep Guantanamo Bay for use as a migrant detention facility for "the worst criminal illegal aliens threatening the American people."
NEW YORK - Senior Justice Department officials have held discussions with federal prosecutors in Manhattan about the possibility of dropping corruption charges against New York City Mayor Eric Adams, a source familiar with the discussions confirmed to CBS News.
A South Florida tree trimmer has died after getting caught in a wood chipper, according to officials.
Washington — President Trump on Wednesday signed the Laken Riley Act, which aims to expand the federal government's mandate to detain immigrants who are in the country illegally, marking the first legislation signed in Mr. Trump's new term.
A West Virginia pharmacist already serving a federal prison sentence in a fraud case was convicted Wednesday in state court for killing her husband.
Part of President Trump's crackdown on immigration includes lifting restrictions on where federal agents can conduct immigration enforcement, sparking some backlash and uncertainty amid a surge in raids across the country.
The Federal Reserve said Wednesday that it will leave its benchmark rate unchanged, hitting the brakes on lowering borrowing costs for individuals and businesses after a flurry of rate cuts starting last fall.