Ashok Leyland inks pact with Mahindra First Choice for hybrid ecosystem in used CV business

‘Phygital platform’ to facilitate exchange, proper disposal and purchase of old commercial vehicles: ALL

Commercial vehicle manufacturer Ashok Leyland Ltd. (ALL) has entered into a pact with Mahindra First Choice Wheels Ltd. (MFCWL) to unveil an exclusive hybrid ecosystem for its used commercial vehicle (CV) business.

The ‘phygital platform’ would facilitate exchange and proper disposal and purchase of old commercial vehicles, ALL said in a statement.

With the entry into this segment, Ashok Leyland aims to streamline the used vehicle market by leveraging its digital ecosystem, channel partners and other advanced technologies.

“We are glad to associate with MFCW in this new initiative of providing greater value to the customer as one step solution be it disposal, exchange or hybrid (mix of both),” said Kalyankumar Sidram Hatti, head – UV Business.

The company further said that this tie-up would create an opportunity for Ashok Leyland to reach as many fleet and single truck owners across India as possible.