As America ages, "The Golden Bachelor" targets key demographic for advertisers: Seniors
CBSN
Both the contestants on "The Golden Bachelor" and the show's target audience are distinctly different from past seasons of the long-running series: Its newest star is a 72-year-old grandfather looking for love. And If the show proves to be a hit, it could help ABC lure advertisers looking to target an increasingly important segment of the population as America ages — older viewers.
"The 50-plus generations have a lot more money than younger generations, so I think it makes a lot more sense to focus on that older demographic," AARP film and television analyst Tim Appelo told CBS MoneyWatch. "We are the champion coach potatoes of the world and we also have most of the money."
It's well known that many younger viewers have turned to streaming, and are consuming content on a variety of different devices and platforms. ABC's median viewer age is 64. The median viewer age for ABC shows that stream on Hulu is 42, the New York Times reported.
Taylor Swift was back at the Super Bowl to watch Travis Kelce and his Kansas City Chiefs play the Philadelphia Eagles on Sunday.
Before gracing such grand venues as the Academy Awards, Cynthia Erivo could be found at the Stratford East Theatre in London, not far from where she grew up, and where she'd filled any role she could: "Working the bar or being an usher. And when I got to be in a play, I was so happy. That was a big deal for me."
Multi-talented performer Jon Batiste will sing the national anthem before the Kansas City Chiefs and Philadelphia Eagles face off in the 2025 Super Bowl on Sunday, Feb. 9 in New Orleans.
MINNEAPOLIS — A nine-hour documentary exploring the life of Prince will not be released on Netflix, and a new film will be produced by the Prince estate. "The Prince Estate and Netflix have come to a mutual agreement that will allow the estate to develop and produce a new documentary featuring exclusive content from Prince's archive. As a result, the Netflix documentary will not be released."
From burgers, hot dogs, tacos, BBQ and wings, to salsas and cocktails, here are some tempting recipes and full menus from top chefs, cookbook authors and restaurateurs to go with watching the Big Game on Sunday, February 9. And whether you're rooting for the Chiefs or the Eagles, you will cheer some of the tasty dishes here!
Country music icon Kenny Chesney has been selling out stadiums for decades. Now, he's giving fans a new way to connect to his life and his music.
NEW YORK -- Irv Gotti, the famed hip-hop music executive from New York City, has died at the age of 54.
A look back at the esteemed personalities who left us this year, who'd touched us with their innovation, creativity and humanity.
Barbie Hsu, a Taiwanese actress who starred in the popular TV drama "Meteor Garden" that once swept Asia, died after contracting pneumonia triggered by the flu. She was 48.
We'll tell you up front: Actor-director Jesse Eisenberg, who says he can appreciate a good Jewish deli, is a different kind of movie star. We joined him last week at the legendary Canter's Deli in Los Angeles, and shared some chocolate babka, with a dill pickle chaser. "This is the real test," Eisenberg said.