As alcohol consumption declines, a St. Patrick’s Day with fewer raised glasses
Global News
Restaurants and pubs should be ready to serve mocktails and buzz-free Guinness to the holiday revellers, experts say.
The usual sight of green-clad revellers celebrating St. Patrick’s Day is expected across Canada on Sunday — but compared with a decade ago, fewer of them will be indulging in alcohol.
Restaurants and pubs should be ready to serve mocktails and buzz-free Guinness to the holiday revellers, experts say.
“In these economic times, alcohol can be expensive to buy when you’re in a restaurant, and people are cutting back,” said Vince Sgabellone, food service industry analyst at Circana.
“Instead of having an alcoholic beverage, they may have a soft drink or cut out altogether and just have tap water when they go out.”
People in general are ordering fewer beverages when they visit a restaurant, he added, and alcohol is one of the first orders to go.
The trend away from alcohol is especially popular among adults aged between 18 and 34.
A Statistics Canada survey in 2021 found that one in five Canadians were drinking less than they did pre-pandemic, with younger Canadians more likely to be cutting back.
There are multiple factors at play.