As Advertisers Flee Twitter, Elon Musk Says He Will Charge Users To Send Messages To Celebrities: Report
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The move comes after Mr Musk on November 4 said Twitter has seen a "massive drop in revenue."
As the new Twitter boss Elon Musk has launched cost-cutting measures including starting massive lay-offs in the company, he is also planning to launch a new feature which will charge users to send direct messages to high profile accounts or celebrities on the platform, The New York Times reported. Regarding Twitter's reduction in force, unfortunately there is no choice when the company is losing over $4M/day.Everyone exited was offered 3 months of severance, which is 50% more than legally required.
As per the report, "a product team is focusing on 'Very Important Tweeters', on the network, said the two people with knowledge of the work and according to the internal documents." It added that users will be able to send private messages to their favourite celebrities for a reasonable fee.
This comes after Mr Musk on November 4 said Twitter has seen a "massive drop in revenue," as several advertisers pause spending on the platform after Tesla and SpaceX Chief's $44 billion acquisition of the microblogging site.
"Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists," tweeted the billionaire.
