Application seeking GI tag for Negamam cotton sari filed

An application seeking geographical indication (GI) tag for the Negamam cotton sari, which is woven by the master weavers of Negamam, a village in Coimbatore, has been submitted by various co-operativ

An application seeking geographical indication (GI) tag for the Negamam cotton sari, which is woven by the master weavers of Negamam, a village in Coimbatore, has been submitted by various co-operatives in this zone. P. Sanjai Gandhi, IPR attorney and nodal officer for Geographical Indication Registration of products, Government of Tamil Nadu, who prepared and filed the application on behalf of the 15 different co-operatives said, “The unique feature of this sari is its thickness, which is on an average 86 to 90 picks per inch (PPI), plain coloured body with contrast border and pallu. The border is woven with a rich thread work design, as an extra weft,” he said. Those who have been in the business of making this particular sari pointed out that the length of the traditional Negamam cotton is 7.3 meters to 8.2 meters with a running blouse attached to it, whereas the standard size of any other sari is 5.5 meters. The sari has intricate pallus adorned with traditional motifs (peacocks, parrots, elephants and swans).