Apple wants to make an AI splash. Here's what to expect from its World Developers Conference.
CBSN
Apple's annual Worldwide Developers Conference is typically a springboard for the company to announce new tech features for its software programs, and not as flashy as its yearly September event to trumpet its latest iPhone rollout. But this year, the WWDC could be a make-or-break moment for the tech giant.
That's because CEO Tim Cook is expected to announce Apple's strategy for integrating artificial intelligence into its tech, an area which Wall Street analysts say the tech giant has so far lagged behind rivals such as Microsoft and Google.
The WWDC announcement could be "a pivotal moment in Apple's future," according to Wedbush Securities analyst Dan Ives, with the company expected to unveil exclusive AI features for the upcoming iPhone 16. The conference comes at a time when Apple needs to juice up its iPhone business, with sales of the devices plunging 10% in the first three months of 2024, the steepest quarterly decline since the start of the pandemic.
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