Apple to release slimmer iPhone in 2025 as it grapples with sales slump: report

Apple is developing a slimmer version of the iPhone that is likely to be launched by 2025, the Information reported Friday, citing three people with knowledge of the project.

The potential thinner version is likely to be priced higher than Apple’s iPhone Pro Max, and is expected to be launched with the iPhone 17 in September 2025, the report said.

The Cupertino, Calif.-based company is still testing different designs for the device, code-named D23, that could have Apple’s latest-generation processor, likely called A19, the report added.

Apple did not immediately respond to a Reuters request for comment.

The expected revamp underscores Apple’s need to spruce up the iPhone, the company’s most popular product, as it grapples with tough competition from Honor and Huawei in China and Samsung Electronics globally.

Samsung had the largest share of the smartphone market in the first three months of 2024 with 20.8%, followed by Apple’s 17.3% market share, according to research firm International Data Corporation.