Apple reveals brand new AI features for iPhones in ‘game-changer’ for the company
NY Post
Apple unveiled AI features called “Apple Intelligence” and a partnership with ChatGPT maker OpenAI across its devices on Monday as the Big Tech giant seeks to convince Wall Street it is keeping pace in the race to develop the burgeoning technology.
OpenAI boss Sam Altman was seated in the VIP section during Apple’s Worldwide Developer Conference, which kicked off with a heavily stylized intro in which Apple executives were seen “skydiving” down to the company’s headquarters.
As part of a long-teased partnership with OpenAI, ChatGPT will be integrated into Apple’s Siri voice assistant for free starting this fall.
Apple CEO Tim Cook called the AI integration a “game changer” and the “next big step” for the company as OpenAI CEO Sam Altman watched from the audience in Cupertino, Calif.
The features, however, only will be available on Apple’s most expensive iPhone 15 Pro model, as well as Macs and iPads equipped with its in-house computer chips.
Despite the hype, Apple shares sank nearly 2% as Cook and other executives detailed the plans.
