Apple Event 2024: Everything To Expect From Apple's iPhone 16 Launch On Monday

Apple Event 2024: In line with the past several years, Apple will introduce four new iPhone models: the iPhone 16, 16 Plus, 16 Pro and 16 Pro Max at the Apple 'Glowtime' Event on September 9..

Apple Inc.'s most important event of the year takes place Monday, when the company will roll out its latest iPhones and set the stage for a new artificial intelligence platform.

The event kicks off from Apple's headquarters in Cupertino, California, on Sept. 9 at 10 a.m. local time. Apple doesn't typically hold this event on a Monday, but the earlier timing lets the company get out ahead of an eventful Tuesday: There's a US presidential debate that day, and the European Commission is slated to announce a decision on whether Apple has to pay $14 billion in taxes stemming from a longstanding agreement with Ireland.

The most significant product announcement will be the iPhone 16 line, but the company is also preparing major updates to both the Apple Watch and AirPods. Apple Intelligence - a new suite of AI tools that includes an updated Siri digital assistant - also will feature prominently. The theme of the event, "It's Glowtime," is a reference to Siri's new interface.