Apple Becomes First Brand To Cross $1 Trillion In Brand Value: Report
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The iPhone maker retained its crown as the world's most valuable brand for the third straight year in 2024, followed by Alphabet's Google at $753 billion and Microsoft at $713 billion, Kantar said.
Apple has become the first brand to cross $1 trillion in brand value, a 15% jump from last year, while chipmaker Nvidia's value has nearly tripled, a global ranking by Kantar's BrandZ showed on Wednesday.
The iPhone maker retained its crown as the world's most valuable brand for the third straight year in 2024, followed by Alphabet's Google at $753 billion and Microsoft at $713 billion, Kantar said.
Earlier this week, Apple unveiled new AI features, which are expected to rekindle demand for iPhones and reverse a sales decline for its biggest-selling product due to choppy consumer spending and resurgent tech rivals.
