Apparel Group launches Qatar’s first Forever New store

Doha, Qatar: In a significant stride towards transforming the fashion landscape of the Middle East, Apparel Group, the trailblazing fashion conglomera...

Doha, Qatar: In a significant stride towards transforming the fashion landscape of the Middle East, Apparel Group, the trailblazing fashion conglomerate, in partnership with Forever New, the esteemed global womenswear brand, announced the grand opening of their first store at Doha Festival City.

This announcement comes on the heels of the successful launch of three Forever New stores in Kuwait on 9th November 2023, and the establishment of 10 concessions across Debenhams stores in Saudi Arabia, Bahrain, Kuwait, Qatar, and the UAE, marking a total of 14 physical locations in addition to a flourishing e-commerce presence on 6th Street since December 2023.

The opening of the Forever New store at Doha Festival City signifies the debut of the brand in Qatar and its fourth location in the GCC underscoring the strategic alliance between Apparel Group and Forever New to introduce and solidify the brand’s presence in the Middle East.

This expansion is a testament to the successful reception of Forever New’s unique blend of contemporary elegance, seasonal trends, and feminine silhouettes that have resonated well with the fashion-forward clientele of the region.

The partnership between Forever New and Apparel Group is set to reach new heights with ambitious plans to open 40 stores across the region before 2027, with the next store inauguration scheduled in Dubai Hills Mall, UAE. Additionally, the brands are gearing up for the launch of Forever New’s dedicated brand website within the next three months and expansion onto numerous e-commerce platforms by the end of 2024.