Anti-Defamation League urging Adidas to end partnership with Kanye West
CBSN
The Anti-Defamation League is urging Adidas to end its partnership with Kanye West – who has changed his name to Ye – after the rapper and fashion designer made several antisemitic comments. Ye was also restricted on Twitter and Instagram earlier this month, after sharing antisemitic and offensive statements on the social media platforms.
The ADL is "surprised and concerned that Adidas – a brand that supports inclusion and diversity – continues not only to support the Ye product line, but to release new products even as he continues to espouse hateful antisemitic ideas," said Jonathan A. Greenblatt, CEO of the ADL, in a letter to Adidas CEO Kasper Rorsted and the company's board.
Adidas began its partnership with the rapper in 2016, calling it "the most significant partnership ever created between an athletic brand and a non-athlete." The partnership led to a massively popular shoe line.
