Anbe, a vernacular dating app by Aisle, is aimed at Tamil speakers

From biryani to Thalapathy, expect topics and conversations related to all things Tamil

If you are my thayir sadam, I’d like to be your oorga. How is that for an introduction? On Anbe, the new vernacular dating app from Aisle, expect bios, topics and conversations related to all things Tamil. From Thala to Thalapathy, Thalapakatti biryani to Chettinad chicken. Anbe (meaning dear in Tamil), launched last week, focusses on the global Tamil community. It comes four months after Arike, the Malayalam dating app from the same brand. “With Arike, 25% of the revenues came from NRIs in the Middle Eastern region. And we had not promoted anywhere outside Kerala,” says Able Joseph, founder and CEO of Aisle. While Aisle overall has six and a half million users (in places as obscure as Azerbaijan), 1,80,000 out of them are users of the vernacular apps, he says. The vernacular apps are in English but Able is also thinking about the possibility of regional texts.