Analysis | China shines regulatory spotlight on livestream retail boom as crackdown claims biggest star
The Hindu
Beijing’s vow to be tough on tax dodgers as it seeks to eliminate vast disparities in income at a time of slower economic growth has claimed numerous high-flying victims.
China's 'common prosperity' crackdown has turned a harsh spotlight on the country's massive livestream e-commerce business - underlining the fragility of a surging sales channel that some of the world's biggest brands have come to rely on.
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More than 100 million followers of Viya, dubbed the country's 'queen of livestreaming' by the Chinese media and public, awoke on Tuesday to find her e-commerce and social media accounts shut down after news that she had been fined more than $200 million for tax evasion.