Amul cuts milk prices for one-litre packs by ₹1 across India
The Hindu
GCMMF reduces Amul milk prices by ₹1 per litre to promote larger pack purchases, aiming for revenue growth.
Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, has reduced milk prices by ₹1 per litre across India.
However, the reduction in prices is only for one-litre packs.
"We have reduced the prices of one-litre packs by ₹1 per litre across India," GCMMF managing director Jayen Mehta told PTI.
"This is to encourage consumers to buy larger packs of milk and get incentive for the same," he said.
In Delhi, the rate of Amul Gold milk has been reduced to ₹67 from ₹68 per litre while price of Amul Taaza will now be ₹55 from ₹56 per litre earlier.
GCMMF's turnover increased 8% to ₹59,445 crore in the 2023-24 financial year.
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