Amrutanjan eyes bigger pie in personal hygiene
The Hindu
Aims to boost Comfy brand offerings
Amrutanjan Health Care, known for pain management products, is looking at a sizeable presence in the women’s personal hygiene space by supplying high quality sanitary pads at affordable prices under the Comfy brand. The company, set up 127 years ago, is committing investment to increase presence in this segment to be among the top three players in 2-3 years, said chairman and managing director S. Sambhu Prasad. Amrutanjan is ramping up distribution to 4.5 lakh outlets in FY22 from 2.8 lakh now and plans to appoint 5,000 distributors and sub-distributors, he said.
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