Amazon touts its low-cost cloud computing in generative AI race
The Hindu
Amazon's cloud division aims to set itself apart from rivals by competing on price to lower costs for customers.
A key way that Amazon's cloud division aims to set itself apart from rivals perceived to have a leg up on artificial intelligence is by competing on price, an executive said on Tuesday.
The AI models behind a viral chatbot like ChatGPT require immense computing power to train and operate, the kinds of costs Amazon Web Services (AWS) is good at lowering, said Dilip Kumar, vice president overseeing its applications group.
A potential boost is that the company, like Google , has proprietary chips for AI.
"These models are expensive," Kumar said at the Reuters MOMENTUM conference in Austin. "We're taking on a lot of that undifferentiated heavy lifting, so as to be able to lower the cost for our customers."
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The world's largest cloud provider by revenue faces a tall challenge. Rivals Microsoft and Google have marketed higher profile, proprietary technology, capturing mindshare and some business in the sector's potentially lucrative AI contest.
Amazon's competition has likewise focused on reducing costs and has marketed free previews of such technology, though final pricing remained unclear.
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