Amazon’s cashier-less technology was supposed to revolutionize grocery shopping. It’s been a flop
CNN
When Amazon debuted cashier-less technology, it was hailed as the future of retail. But now, Amazon is walking back its “Just Walk Out” technology at its grocery stores, reining in grand promises of an automated, friction-less checkout.
When Amazon debuted cashier-less technology, it was hailed as the future of retail. But now, Amazon is walking back its “Just Walk Out” technology at its grocery stores, reining in grand promises of an automated, friction-less checkout. Amazon said it is removing the technology at US Amazon Fresh grocery stores which allows customers to pay for their groceries without waiting in line for a cashier or using a self-checkout machine. Instead, Amazon said it’s replacing it with Dash Cart at its more than 40 locations, a “smart shopping cart” which allows shoppers to scan groceries, link to online shopping lists and check out their groceries. The company has been testing Dash Carts at some Fresh and Whole Foods locations in the past. Customers just haven’t bought into cashier-less technology, especially in grocery stores where they purchase larger quantities and face extra tasks such as weighing produce. Amazon says the checkout technology may be more seamless in smaller stores – that could include the Amazon Go convenience stores. In a statement, Amazon said it will continue using the Just Walk Out technology in Amazon Go stores, at smaller format Fresh stores in the UK, and third-party locations such as certain sports stadiums and college campuses. Amazon had used roughly 1,000 humans in India, according to some news reports, to help monitor accurate checkouts. The company told CNN it’s “reducing the number of human reviews” while developing the “Just Walk Out” technology. Amazon said besides data associates’ main role in working on the underlying technology, they also “validate a small minority” of shopping visits. Customers entered Fresh stores using Amazon One palm recognition, the app or a credit or debit card. Amazon said “sensors, cameras, and deep learning tools” caught what customers took off the shelf, automatically charging them. Amazon says it is also installing self-checkout kiosks and assisted checkout options at Fresh locations once they’ve transitioned to using Dash Cart.
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