Amazon launches unified grocery store called Amazon Fresh

Amazon on Friday announced that it has brought together two of its grocery stores called Fresh and Pantry under one platform called Amazon Fresh.

Amazon on Friday announced that it has brought together two of its grocery stores called Fresh and Pantry under one platform called Amazon Fresh. This is primarily a grocery platform that can be used to buy vegetables as well as grocery items. The Amazon Fresh store went live on November 12.

The Amazon users from 300 cities will be able to place orders for vegetables, grocery items on Amazon Fresh. The e-commerce platform had planned to integrate the two platforms way back in February. However, the store only went live in November. Amazon said that the new platform will let users purchase basic items like vegetables, groceries at discounted rates.