Amazon launches AI-generated review highlight feature to simplify product selection
The Hindu
Amazon launched AI-generated review highlights feature that provides a short paragraph on the product detail page
Amazon on Tuesday launched AI-generated review highlights feature that provides a short paragraph on the product detail page highlighting its features and customer sentiment frequently mentioned across verified written reviews.
Currently, the AI-generated review highlights feature will be available only in English with more languages to follow, said Kishore Thota, Director, Shopping Experience, India & Emerging Markets, Amazon.
“We are actively exploring the expansion of this functionality to include all languages in the future,” he said.
The AI-generated feature enables buyers to determine whether a product aligns with their needs and expectations before delving into detailed reviews. It provides navigation to specific reviews that address particular product attributes, like the ease of use, performance or stability.
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For sellers, this feature can help in educating customers about the products, helping them connect with the right buyers, added Thota.
“We will continue exploring opportunities to provide review highlights in more places throughout the shopping experience to make it easier for customers to discover and evaluate products,” said Thota.
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