Amazon Is Reducing Its Private-Label Items Amid Weak Sales: Report

Amazon has also discussed the possibility of exiting the private-label business entirely to alleviate regulatory pressure, the report added.

Amazon.com Inc has started reducing the number of items it sells under its own brands amid weak sales, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

The company has also discussed the possibility of exiting the private-label business entirely to alleviate regulatory pressure, the report added.

Amazon did not immediately respond to a Reuters' request for comment.

Disappointing sales for many of the in-house brand items partly caused the decision to scale them back, the WSJ report said.