Amazon is raising the price of annual Prime memberships to $139
CNN
Amazon is raising the price of its annual Prime subscriptions from $119 to $139 per year, the company announced along with its earnings report Thursday
The company said it is increasing the price because of "expanded Prime membership benefits," such as added Prime Video content and expanded free same-day shipping, as well to compensate for the rising costs of labor and transportation in its distribution network.
The company last raised prices for Prime in 2018, when it bumped the annual membership up from $99. The latest price hike represents a 17% increase.
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