Amazon is misleading consumers with 'deceptive' ads in search results, FTC complaint says
CNN
Amazon is potentially misleading consumers by not being clear enough in indicating which of its search results are paid advertisements, according to a complaint filed with the Federal Trade Commission on Wednesday.
More than a quarter of Amazon search results are sponsored by third parties and not adequately labeled to make that obvious to the average user, according to the complaint, which was filed by The Strategic Organizing Center (SOC), a coalition of US labor unions. Researchers at SOC, who analyzed more than 130,000 search results, allege that Amazon was in violation of all FTC guidelines for identifying online ads in search results, the complaint said.
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