Amazon Great Indian Festival 2023: Non-metro buyers dominate sales and demand

Amazon on Wednesday claimed that OnePlus, Samsung, and Apple were the most preferred smartphone brands during the ongoing Great Indian Festival (GIF) 2023

Amazon on Wednesday claimed that OnePlus, Samsung, and Apple were the most preferred smartphone brands during the ongoing Great Indian Festival (GIF) 2023. “Customer purchased more than 100 OnePlus smartphones every minute in the first 48 hours for the sale which is 2.5 times more than 2022,” it said.

Samsung is driving the premium phone demand with their flagship Galaxy S series growing three times over the last year, added Amazon.

Prime members purchased more than 75 smartphones per second in the first hour of sale during Prime Early Access. 4 out of every 5 smartphones sold in the first 48 hours were 5G ready. 75% phones were purchased by customers from Tier 2 -3 cities.

Customer shopped (35%) for more premium smartwatches in first 48 hours compared to last year. Ten premium active noise cancelling headphones were bought by customers every minute.

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Tablets saw a 2x growth in demand with laptops seeing more than 40% increase compared to last year.

Customers shopped for one TV per second with 80% of all orders coming from Tier 2 and 3 towns. 4K TVs were the most preferred. Demand for large screen TVs witnessed 260% y-o-y growth.