All About Apple's New "AI For The Rest Of Us" Features

A new AI platform called Apple Intelligence was the highlight of the company's Worldwide Developers Conference presentation on Monday, which also included updates to the iPhone maker's operating systems.

Apple Inc. took the wraps off long-awaited new artificial intelligence features, including a partnership with ChatGPT maker OpenAI, betting that a personalized and understated approach to the technology will win over customers.

A new AI platform called Apple Intelligence was the highlight of the company's Worldwide Developers Conference presentation on Monday, which also included updates to the iPhone maker's operating systems. The technology will help summarize text, create original images and retrieve the most relevant data when users need it. The push also includes a revamped version of Siri, the company's once-pioneering digital assistant.

Apple is making a high-stakes bid to catch up with rivals in the booming AI market. After falling behind tech peers like Alphabet Inc.'s Google and Microsoft Corp., the company is counting on a streamlined interface - and loyal customer base - to regain ground.