Akhilesh Yadav Launches Samajwadi "Sugandh" Perfume Ahead Of UP Election
NDTV
The colours on the perfume bottle resemble the Samajwadi Party flag
Former Uttar Pradesh chief minister Akhilesh Yadav has launched a perfume with the Samajwadi Party's election symbol on it. Called "Samajwadi Sugandh" or "Attar", a Samajwadi legislator who also runs a perfume business crafted it in Kannauj district, known for its fragrance industry.
The move was seen as one of the soft outreaches by Mr Yadav's party ahead of the UP assembly election early next year, which is likely to be fought fiercely between the ruling BJP under Chief Minister Yogi Adityanath and the Samajwadi Party. Mayawati's Bahujan Samaj Party is also prepping a strong campaign.
The colours on the perfume bottle resemble the Samajwadi Party flag - olive green and red. The legislator who got it manufactured said the fragrance has ingredients from "Kashmir to Kanyakumari" to represent the country's diversity.
He said Mr Yadav himself gave suggestions on how the perfume should be crafted.
