Airtel forays into ad-tech industry with Airtel Ads

Bharti Airtel on Wednesday announced entry into the $10 billion advertising business with ‘Airtel Ads’, which will enable brands to connect and engage with its over 320 million customers. “Airtel Ads allows brands of all sizes to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India...Using Airtel’s deep data science capabilities, Airtel Ads allows brands to create high engagement and high impact campaigns to the most relevant customer cohorts. This also means that Airtel customers receive only the most relevant brand offerings and not unwanted spam,” the company said in a statement.