Airlines, energy companies most trusted in Qatar: Survey

Doha: Airlines and energy companies have emerged as the most trusted sectors in Qatar, each achieving a score of 7.99 on a 10 point scale, while socia...

Doha: Airlines and energy companies have emerged as the most trusted sectors in Qatar, each achieving a score of 7.99 on a 10-point scale, while social media companies received the lowest trust score of 7.29, indicating a notable disparity in consumer confidence, as reported in the recently published PwC Middle East’s Voice of the Consumer 2024 survey.

The survey, which gathered insights from 303 participants predominantly aged between 18 and 44, identified three primary consumer profiles: tech-savvy, empowered, and environmentally conscious, each with unique expectations. Trust, sustainability, and digital innovation are highlighted as central themes, with a notable consumer inclination towards digital solutions such as mobile payments and virtual reality.

Key concerns among consumers include data privacy, inflation, and health risks, while in-store shopping remains favoured, reflecting the distinct priorities of Qatar’s progressive consumer demographic.

The report indicates that airlines in Qatar have achieved their trusted reputation through significant network expansion and a strong commitment to sustainability and service excellence. Likewise, the energy sector’s dedication to addressing the global demand for cleaner energy has likely bolstered consumer confidence.

A closer examination of consumer trust in Qatar reveals that 76% of respondents consider ethical treatment of employees and high-quality products as the most critical factors. This underscores a significant focus on fairness and product quality as essential components of trust.  Regionally, data protection is paramount for 85% of consumers in the Middle East, followed by ESG practices, ethical treatment of employees, and affordability of products.