Air purifier manufacturers witness a surge in purchases after pollution increases

As air pollution in the national capital approaches critical levels, the Delhi government announced a series of emergency measures on Saturday to address the city's pollution crisis.

As the pollution level in Delhi and its environs worsens, and the Air Quality Index rises to dangerously high levels, room air purifier manufacturers witness an increase in sales.

Makers are seeking for a silver lining, since sales of this seasonal product soar after Diwali and have now surpassed Rs 500 crore in market size, with the Delhi NCR and Northern area accounting for about three-quarters of sales.

Manufacturers have come up with new versions for this season, claiming to provide a reprieve not just from poor air quality but also from the threat of the SARS COV-2 virus, among other clever features.