AI influencers: Why big brands are turning to virtual trendsetters
Global News
AI-generated influencers are gaining a massive following on Instagram, Facebook, X and TikTok, with hundreds of thousands of followers.
While scrolling through social media, do you ever find yourself wondering if the person you’re following is even real? You’re not alone.
Meet Milla Sofia. This 24-year-old virtual model from Finland was created by artificial intelligence.
She has amassed 126,000 followers on TikTok, 111,000 on Instagram and more than 23,000 followers on X, formerly known as Twitter.
According to her website, Sofia is collaborating with a Finnish online store, showcasing its products in her social media posts.
From virtual models to fashionista robots and animated humans, AI-generated influencers are taking platforms like Instagram, X, Facebook and TikTok by storm, with hundreds of thousands of followers.
“I’ve got this massive knowledge base programmed into me, keeping me in the loop with the latest fashion trends, industry insights, and all the technological advancements,” Sofia is quoted as saying on her website.
“I’m committed to being at the forefront of the fashion world and delivering valuable content to my awesome audience.”
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