AI-Driven Algorithm Increases Screen Time Of Facebook, Instagram Users

The improvement to the tech giant's AI system has led to an 8% increase in the amount of time spent on Facebook and a 6% increase on Instagram.

Meta has revealed that the screen time of its Facebook and Instagram users has significantly increased ever since a new AI-driven algorithm was introduced, as per an Independent report. The improvement to the tech giant's AI system has led to an eight per cent increase in the amount of time spent on Facebook and a six per cent increase on Instagram by users, the latest quarterly results published on Wednesday (Oct 30) highlighted. Although the report did not specify how much extra time the average user was spending on the two social media platforms, a Statista report suggests that users in India were spending just under 20 hours per month on Facebook and over 13 hours on Instagram between 2019 and 2021.

Meta CEO Mark Zuckerberg is betting heavily on the technology and has hinted at pushing a new feed that will serve exclusively AI-generated content.

"I think we're going to add a whole new category of content which is AI-generated or AI-summarised content, or existing content pulled together by AI in some way," Zuckerberg said during an earning call.