After Two Decades in Music, Yola Expands Her Powers
The New York Times
Last year, the English powerhouse singer and songwriter was nominated for four Grammys. Now she’s returning with “Stand for Myself,” an album made on her own terms.
Calculus is hard. Parallel parking is hard. Meeting and working with people who don’t look like you — that’s a breeze. “It’s. Not. Hard,” the singer and songwriter Yola emphasized during a recent call, clapping her hands in between each word. “I literally came from another continent, and remedied it in six months. Even my manager, from remotely in England, found writers of color for me.” The music industry promised to face its inequities over the past year in the wake of George Floyd’s murder and decades of complaints that a business built on the creative powers of people of color hasn’t always empowered them. Yola, the 38-year-old country-soul musician who leapt to national attention with a host of nominations at the 2020 Grammys, said one solution is an obvious one. “When you start feeling in your soul that something’s missing, and that feels gross and weird, then go out in the streets, go to bars with your friends, and just talk to people in the world,” she said, her mellifluous voice building momentum. “Actually ask to work with people that are different, and hire people that are different — and by working and building it into your natural life, you will then have loads of people of color.”
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