After Netflix, Disney to take aim at users who share their account passwords
The Hindu
Disney, from this summer, will take aim at users who borrow subscribers’ passwords as the platform seeks more profit.
Disney, from this summer, will take aim at users who borrow subscribers’ passwords as the platform seeks to widen its profit margin, according to a CNBC report based on an interview with Disney CEO Bob Iger.
The company will launch its campaign against password sharing in June in “just a few countries and a few markets” and then “grow significantly with a full rollout in September.”
Speaking about Disney’s growth in the streaming space, Iger said, “In a very, very short period of time we find ourselves second to Netflix in terms of global subscribers for a pure streaming business,” but noted there were large losses and highlighted the need for a growth-oriented business.
To achieve this, the Disney chief listed some goals such as better customer engagement, enhanced recommendation engines, and also pointed to the latest Hulu integration as a pull factor, with recently added shows such as Shogun drawing in new watchers.
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Disney shares jumped by 20.55% in the past year.
Even as Netflix launched a crackdown on password sharers in 2023 and also raised subscription fees, it ended up adding over 16 million subscribers in the first nine months of 2023, reported AP.
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