After Dylan Mulvaney backlash, Bud Light releases "grunts" ad with Kansas City Chiefs' Travis Kelce
CBSN
Bud Light is reverting to a male-focused tack in its advertising strategy, rolling out a new ad featuring Kansas City Chiefs' tight end Travis Kelce. The retro ad comes in the wake of ongoing conservative backlash related to the beer brand's marketing campaign earlier this year with transgender TikTok star Dylan Mulvaney.
Called "Backyard Grunts with Travis Kelce," the commercial features the football player dressed in casual summer attire among other similarly dressed men as they settle into lawn chairs with grunts and groans. Some of them pop open cans of Bud Light once comfortably sprawled in their seat.
The latest ad, released on Sunday, comes as parent company Anheuser-Busch InBev is seeking to regain its footing after Bud Light sales plunged in May, dethroning the beer from its longtime position as America's best-selling brew. The brand faced a boycott from some drinkers following a promotion debacle with Mulvaney, with some conservatives objecting to the marketing push featuring a trans woman.
Jeff Bezos' Blue Origin launched six space tourists on a high-speed dash to the edge of space and back Friday, giving the passengers — including a husband and wife making their second flight — about three minutes of weightlessness and an out-of-this world view before the capsule made a parachute descent to touchdown at the company's west Texas flight facility.
The Emmy Award-winning "CBS News Sunday Morning" is broadcast on CBS Sundays beginning at 9:00 a.m. ET. "Sunday Morning" also streams on the CBS News app beginning at 11:00 a.m. ET. (Download it here.)
Organic carrots and celery sold at Whole Foods Market in five states are being recalled amid a deadly E. coli outbreak that has stricken 39 people in 18 states.
It's well-documented that women in the workplace often face biases when seeking leadership roles, but new research is uncovering just how pervasive and wide-ranging those prejudices can be.
President-elect Donald Trump's sentencing for his May criminal conviction has once again been delayed, a judge ruled Friday.
Washington — The Supreme Court on Friday dismissed Facebook's appeal of a lower court order reviving a shareholder lawsuit brought against the social media giant in light of consulting firm Cambridge Analytica's 2015 misuse of millions of Facebook users' data.
Sen. JD Vance's election as vice president has opened up one of Ohio's U.S. Senate seats for the third time in as many years, setting off a scramble for the appointment among the state's ruling Republicans.
An 84-year-old Texas man has been charged with first-degree murder after allegedly killing his roommate and her dog, authorities said.
A Georgia woman convicted of killing her 20-month-old son and dumping his body in a trash bin was sentenced Thursday to life in prison.
Authorities have seen a surge of guns and ammunition flowing from the United States to Latin America and the Caribbean, fueling conflict in regions already struggling with violence and unrest.
The U.S. Department of Justice's Los Angeles office filed charges in what could be the nation's first death-resulting criminal case involving a synthetic opioid that is possibly more dangerous than fentanyl.