Adobe pushes Firefly AI into big business, with financial cover

Adobe pushes Firefly AI into big business, with financial cover. To learn more, read the full story on The Hindu.

Adobe Inc. said on Thursday it will offer Firefly, its artificial intelligence tool for generating images, to its large business customers, with financial indemnity for copyright challenges involving content made with the tools.

The move to include compensation comes amid a rise in lawsuits around the image data used in AI services from companies such as Stability AI and Midjourney that can generate imagery from just a few words of text.

Adobe earlier this year released a test version of Firefly, its own service which it says was created with legally safe image data.

On Thursday, San Jose, California-based Adobe said it will start offering Firefly to its corporate customers as part of Adobe Express, a tool aimed at helping business users who do not specialize in design to create images and documents.

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In an effort to give those customers confidence, Adobe said it will offer indemnification for images created with the service, though the company did not give financial or legal details of how the program will work.

"We financially are standing behind all of the content that is produced by Firefly for use either internally or externally by our customers," Ashley Still, senior vice president of digital media at Adobe, told Reuters.