Adobe launches AI video generator in race with OpenAI, Meta
The Peninsula
Adobe Inc. unveiled artificial intelligence tools that can create and modify videos, joining Big Tech companies and startups in trying to capitalize o...
Adobe Inc. unveiled artificial intelligence tools that can create and modify videos, joining Big Tech companies and startups in trying to capitalize on demand for the emerging technology.
One feature, integrated into Adobe’s video-editing software, Premiere, will let users extend video clips using generative AI, the company announced Monday at its annual product conference in Miami. Other tools, available online, will let users produce video from text prompts and existing images.
While OpenAI, Meta Platforms Inc. and Alphabet Inc.’s Google have shown off AI video generators, Adobe is the first big software company to have it widely available for customers. Some startups, such as Runway AI, have already released their video-generating products publicly.
"What we hear when we talk to our customers is it’s all really cool but they can’t use it,” Ely Greenfield, Adobe chief technology officer for digital media, said of the competitor’s technology.
Customers want AI features within applications they already use, Greenfield said. Adobe’s new video models are "designed for real work flows and integration into tools,” he said.
