Actress Mucherla Aruna and Yamuna on their social media journey

The actors reinvent their image to connect with Gen X

Inspire and re-energise have been the driving force behind actor Yamuna’s Insta handle (@actressyamunaofficial), which was launched in October 2021. “Youngsters in nuclear families today miss out on the guidance given by elders. I hope to add my bit to fill that gap but without being preachy and boring; I intersperse fun elements in my talk.”

Her 45.1 K on Instagram and YouTube followers get a peek of her diverse content. She transforms into Chittoor Chinnakka, paying tribute to women through ‘Aadavaaru Meeku johaarlu’, portraying Insta kashtaalu (hardships) of a family, house-cleaning tips, sharing health information, nutritional power of vegetables, her experiences, interaction with her two daughters and healthy cooking.

“When I shoot a video from a new location, the intent is not just to show the place but talk about things that I find interesting there.” A recent example is her video on the goodness of banana stem after spotting a banana tree where she was shooting.

Yamuna, who also acts in two Telugu serials, Mouna Poratam and Seethamma Vakitlo Sirimalle Chettu on ETV explains, “One can survive only through reinvention. The acting style of the ‘90s doesn’t work now. I like to call myself a 2022 actress. New ideas in videos help connect with the present generation but I never create videos without adding informative content.”

Yamuna’s two daughters Vishesha and Kaushika, are her friends and her biggest critics too. “I am inspired by them too while creating content.”

Creating videos for social media has been a fulfilling experience for Yamuna. ‘I consider these videos my babies as I conceptualise them, write my own script, including dialogues, and also visualise the scenes.’