Actor Ajith bets big on training bikers, motorcycle touring in India and abroad

Chennai-based Venus Motorcycles, founded by actor Ajith Kumar, focuses on motorcycle touring and training enthusiasts globally.

Chennai-based Venus Motorcycles, a startup founded by actor Ajith Kumar that focuses on motorcycle touring, is now betting big on training bike enthusiasts.

The firm intends to commence its first, on-road training session for women this month, under the guidance of seasoned motorcyclists and trainers. This multi-city activity will begin in Chennai.

“This is something close to Ajith’s heart and it is his way of giving back to the community of motorcycling he so dearly loves,” said Shiva Swamynath, principal director of Venus Motorcycle Tours.

Mr. Swamynath, who has known the actor for several decades now, added: “He has been involved in teaching, and also setting up a curriculum with the primary goal of making people better riders, and law-abiding riders. A lot of exciting camps are being planned with the hope of making our roads safer.”

Actor Ajith participated as a lead rider in most of the rides and has personally overseen the arrangements during the tours. He has been involved in the planning and curating of tours down to the minutest detail, Mr. Swamynath added. “We want to build a fundamentally strong, structured company in a largely unorganised space at this point,” he explained.

In the coming months, the startup has lined up a series of rides, both locally and globally. Around 20 rides have been planned for this year including one in Scotland in May followed by on in the Alps in July.

Mr. Ajith’s current focus is concentrated on setting up new offices, fleets and route planning. “His vision is to make the startup the first Indian company to be international in operations, and to deliver exceptional quality to the participant,” Mr. Swamynath said.