Aavin milk packets to carry endorsements on festival sweets
The Hindu
The campaign will be on till Deepavali
Perhaps for the first time, Aavin milk packets are carrying advertisements about special sweets it is making for the Deepavali festival.
The four varieties of milk packets carry the message with prices and images of the sweets.
The dairy major usually prints greeting messages on the milk packets on the day of the festivals. “This year, we are using the space on our covers for this purpose till Deepavali. It will help us save money on advertisement,” said a source.
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