A winner has been crowned between Wawa and Sheetz for convenience store superiority
CNN
The battle between Wawa and Sheetz for convenience store superiority in the United States finally has an official winner — at least on one metric.
The battle between Wawa and Sheetz for convenience store superiority in the United States finally has an official winner — at least on one metric. Wawa, the Philadelphia-based convenience store chain that has earned a loyal following for its hoagies, received the highest marks for customer satisfaction among all US chains, according to a survey released Tuesday by the American Customer Satisfaction Index (ASCI). Meanwhile, Wawa’s cross-state rival Sheetz landed in fourth place. The gulf between the two was only three points, with Wawa earning 82 out of 100 and Sheetz getting a score of 79. “Wawa and Sheetz have one of the biggest competitions in the convenience store industry, as both have strong, passionate followings,” Forrest Morgeson, director of research emeritus at ACSI, told CNN. “Wawa’s results reinforce its broad market appeal and, for Sheetz, these findings point to opportunities to build on its existing strengths and close the gap.” Wawa scored higher marks from low-income customers, which is “consistent with the brand’s strong quality and value ratings,” he said, adding that the chain also came out slightly ahead of Sheetz in overall customer satisfaction in the US Northeast, where it’s dominant. QuikTrip, an Oklahoma-based chain with more than 1,100 locations, placed second (81) and Buc-ee’s, a Texas company that has a loyal following for its kolaches and clean restrooms, placed third along with Murphy USA. Both tied with 80.
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