A quirky campaign against Kochi’s potholes

An ad consultant photographs potholes, adds image of Lord Yama and uploads on social media with hashtag Kaalankuzhi or deadly potholes

Jaison Antony, an independent creative advertisement consultant from Palarivattom, often roams around the city during early mornings either alone or accompanied by his wife.

Rather than taking in fresh air to get his creative juices flowing, the advertisement professional of nearly three decades standing, keep looking for potholed roads that could be death traps for unsuspecting motorists.

He photographs the more dangerous ones and even takes videos complete with the comments of nearby residents and vendors. He then put the pictures in photoshops and draw an image of Yama, the Lord of Death, around them and post them on his social media handles with the hashtag Kaalankuzhi, which loosely translates as deadly potholes. He had even activated his Facebook page that had been lying dormant for years specifically for running the campaign, which has drawn eyeballs.