A new hope? France's Ubisoft banking on new 'Star Wars' game
The Peninsula
Paris: Laser pistols loaded, hover bikes revved up, lizard faced aliens in the crosshairs the latest Star Wars video game hits the shelves on Fri...
Paris: Laser pistols loaded, hover bikes revved up, lizard-faced aliens in the crosshairs -- the latest "Star Wars" video game hits the shelves on Friday with its French publisher, Ubisoft, in need of a rescue mission.
Or at least a new hope.
"The game maker has rolled out its priciest promotional campaign for "Star Wars Outlaws", after a topsy-turvy period that saw it slip into the red in 2022-2023 before returning to profit last year.
"Ubisoft is a bit at a crossroads," said Charles Louis Planade, director of international operations at Midcap Partners advisory firm.
The firm has launched plenty of games recently and "there haven't been any big failures but there haven't been any big successes either", he told AFP.
