9 in 10 adults in Mideast willing to take personal action on sustainability issues: Mastercard

As Earth Day is observed around the world today, new research on sustainability, commissioned by Mastercard, reveals a marked increase in consumer passion for the environment, as personal attitudes toward the environment evolve as a result of COVID-19.

In the Middle East region, 9 in 10 people, stated that they’re willing to take personal action to combat environmental and sustainability issues. This compares to 8 in 10 globally. Over 80% of adults in the Middle East also said they are even more mindful of their impact on the environment since COVID-19. Social media seems to be driving an increase of environmentally conscious consumers, especially among Gen-Z, with 43 percent globally seeing social media posts from influential people showcasing climate change or environmental issues since the beginning of the pandemic.