50 Years On, How Liril And Karen Lunel Changed Indian Advertising
NDTV
It was the year when the Liril advertisement, featuring Air India stewardess Karen Lunel, came out, and it forever changed how Indians engaged with the medium
The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the current ecosystem of advertising encompasses digital, broadcast, radio, print, and outdoors, it was the year 1974 that proved pivotal in shaping the landscape of advertising in India.
It was the year when the Liril advertisement, featuring Air India stewardess Karen Lunel, came out, and it forever changed how Indians engaged with the medium.
The advertisement film showed a bikini-clad Karen enjoying nature as she bathed under a waterfall. The advertisement, which was shot at the Pambar Falls in Kodaikanal, was created by Lintas (Lever International Advertising Services) advertising agency.
