3 Beautiful Ads That Sum Up The Spirit Of Diwali

Diwali 2021: Beautiful ad films that capture the true spirit of the festival of lights

Diwali, the festival of lights, is just around the corner. Deepavali or Diwali is a festival that symbolises the victory of good over evil, of light over darkness. In the run up to the festival, people clean their homes, decorate them with diyas, rangolis and lights, take the time out to meet friends and family members and exchange gifts. Every year on Diwali, trains and flights also run full as people across the country travel to celebrate the festival with their parents, siblings and other family members. In fact, the festival has its origins in a story of homecoming. Ancient Hindu tradition commemorates Deepavali as the return of Lord Rama, his wife Sita and brother Lakshman to Ayodhya, ending a fourteen-year long exile. It is said that Lord Rama's overjoyed subjects lit the entire kingdom with earthen diyas and burst crackers to celebrate his homecoming - lending the festival its name Deepavali (Deep signifies "light", vali means "a row").  

But if Diwali is a time for family, then one beautiful ad film from Amazon also celebrates not just the family we are born into, but the family we make along the way. The touching ad shows a mother and son driving 50 km to personally deliver a gift to a "special family". While the son is exasperated at having to go out of his way, his mother is quietly insistent on delivering the gift in person. "It's Diwali. Shouldn't we make the effort to meet special family ourselves?" she asks him. 

Without giving too much away, watch the ad film below for a heartwarming ending: