2021 TVS Apache RR 310 built to order: Explained

The new business vertical, the TVS BTO platform will allow customers to customize and personalize their motorcycles when making a purchase, which will be built directly at the factory as per their requirements.

TVS Motor Company launched TVS ‘Built To Order’ (BTO) platform, marking its foray into the factory customization and personalization platform. The new business vertical, the TVS BTO platform, will allow customers to customize and personalize their motorcycles when making a purchase, which will be built directly at the factory as per their requirements. The platform was introduced on the sidelines of the launch of 2021 TVS Apache RR 310 which now retails at Rs 2.59 lakh (ex-showroom, India). The TVS ‘Built To Order’ platform will debut with its flagship motorcycle, the 2021 TVS Apache RR 310. The customers can select pre-set kits, graphic options, rim color options, and personalized race numbers. The kits, namely, Dynamic and Race, offer an array of features that further accentuate performance and styling as per customers' usage and needs. This platform will be introduced across other product portfolios from the stable of TVS in a phased manner.