12/31/23: At Las Vegas wedding chapels, this 'specialty date' creates a New Year's Eve surge
ABC News
The Las Vegas Review-Journal reports that New Year’s Eve could take the cake for the busiest wedding day in Las Vegas thanks to the date's repeating pattern of 1-2-3, 1-2-3
LAS VEGAS -- For better or for worse, a wave of couples saying “I do” n Las Vegas on New Year's Eve could set a record for the city's busiest wedding day ever.
That's because 12/31/23 is known in the massive Las Vegas wedding industry as a “specialty date,” thanks to the repeating 1-2-3 1-2-3 pattern, the Las Vegas Review-Journal reported.
The icing on the cake? This specialty date falls on a holiday famous for blowout celebrations.
“It’s a double whammy,” said Melody Willis-Williams, president of Vegas Weddings, which operates multiple venues. “Anytime you get these specialty dates, they’re always hugely popular. But tie that in with New Year’s Eve and it’s a showstopper.”
The number to beat on New Year’s Eve is 4,492 — the single-day record for marriages in Las Vegas set on July 7, 2007. The second-most popular specialty wedding date on record with the county’s marriage bureau is Nov. 11, 2011, when 3,125 couples tied the knot.