Adidas plans cheaper versions of its iconic Sambas, other popular sneakers
NY Post
Adidas is launching cheaper versions of its three-striped shoes like the white and black suede Samba as it aims to spread the trend, CEO Bjorn Gulden said on Thursday at the company’s annual shareholders’ meeting in Germany.
“It’s important to understand that not everyone can afford to buy a shoe for 120 or 150 [dollars], but everyone wants to take part in the same trends,” Gulden told investors in a presentation in Furth, near Adidas’ headquarters in Herzogenaurach.
Adidas will offer similar versions of the Samba and other shoes for $60 to $80, more affordable entry points than the $100 to $150 price tag for the main shoe lines, according to a presentation slide shown by Gulden.
“What we do at the top, 100 [dollars] and higher, we’re bringing that down. So, for Foot Locker, for Intersport, and for Deichmann, we’ve also got something to offer,” Gulden said.
Adidas posted its first annual loss in more than three decades and in March warned that US sales will drop this year.
I can’t tell you if Donald Trump will spend a day in jail after a Manhattan jury’s guilty verdict in that absurd hush-money case. What I can report with a great degree of certainty is that Trump isn’t a guy acting particularly worried about the outcome; in fact, he thinks it’s going to propel him back into the White House.